By What is the International Journal of Bank Marketing?
The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers.
Who are the authors of Journal of international marketing?
Tiedong Stanford University (e-mail: [email protected]). The authors ies and Programs at University of Missouri–St. Louis. Matthew Rob- son served as associate editor for this article.
Who is the target audience for IJRM journal?
IJRM’s targeted audience are marketing scholars, practitioners (e.g., marketing research and. consulting professionals) and other interested groups and individuals. IJRM is a broad journal that aims to be at the forefront of the field.
How to submit to Journal of international marketing?
Submission Guidelines | Journal of International Marketing. All manuscripts must be submitted online through ScholarOne Manuscripts. Submissions that arrive via mail or e-mail will not be processed for review. First-time authors will be required to create a ScholarOne Manuscript user account in order to proceed.
What kind of research is published in JBM?
JBM aims to publish papers that relate to the marketing challenges of financial services providers around the globe. Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings.
What should be included in a journal submission?
The web appendix should follow the formatting standards of the journal (e.g., headings, references). It should include the title of the paper. Upon acceptance, author names and contact details should be added to the first page of the web appendix.