How can I promote my taxi business?

Table of Contents

The Top 9 Strategies to Help You Grow Your Taxi Business

1 Online Presence and Promotion.
2 Social Media Presence.
3 Reach Out through PR and Media.
4 Targeted Advertising.
5 Fleet Branding.
6 Driver Recruitment.
7 Offers and Promotions.
8 Referral Marketing.

What is taxi top advertising?

Simply put, taxi top display shows advertisement A in one location and changes to advertisement B when it reaches another place. It allows you to reach the target market. When compared to the traditional Led one color taxi sign, the taxi top digital display shows more advertising forms.

Why do taxis advertise?

Benefits of Taxi Advertising. Your advertising will be taken through the entire city. Taxis create a high impact, build up of reach and high campaign recall, as they are a minimum 18 hours per day in use and and 2.000 km per week on the road. Taxi advertising can neither be flicked nor zapped away.

What is taxi agency?

TAXI is a North American brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Founded in 1992, our principal offices are in Toronto, Montréal, Vancouver, and New York, but we operate more broadly as part of the VMLY&R global network.

How do I get more taxi customers?

Here are some simple steps you can follow to make your taxi service more popular amongst more of your potential customers.

Social networking your services:
Get your website:
Targeting the potential customers:
Get your own driving app:
Keep your customers engaged:
Get the feedback:

How do you advertise on a billboard?

In this article, we’ll cover:

6.1) Target your audience.
6.2) Avoid boring advertisements.
6.3) Make the information on the billboard visible.
6.4) Write short messages.
6.5) Choose readable fonts.
6.6) Design responsibly.
6.7) Keep the images on the billboard relevant.
6.8) Use high-resolution images.

How much does transit advertising cost?

Rates

Format	Rate
Bus Exterior Ads	Range of $150 – $600 for traditional ad sizes and 2,500 – $6,500 for larger/specialty ad sizes — per display per 4 week period
Bus Stop Shelter Ads	Range of $150 – $600 for small to medium size markets and $3,000 to $6,500 for high-income areas — per display per 4 week period

Is taxi owned by WPP?

WPP announces that its wholly-owned operating company, Young & Rubicam Brands (“Y&R Brands”), the global marketing communications group, has acquired all the assets of TAXI Canada, Inc. (“TAXI”) in Canada, together with all the share capital of TAXI’s wholly-owned subsidiaries in the United States and the Netherlands.

What do you expect the most from a good taxi driver?

At the end of the day, you want your cab driver to be as hospitable as possible. From the perspective of the driver, the goal is to create a comfortable and pleasant environment for each and every passenger. The best taxi drivers offer polite greetings to their passengers and assist them with any bags or luggage.

Are there any taxi ads in New York City?

Boro Taxi advertising (green taxi advertising) is also available in the outer boroughs (Brooklyn, Queens, Bronx and Staten Island). Roberto Cavalli advertised on New York City taxi cabs during fashion week. The ads are on high impact taxi displays — bigger and brighter.

What kind of advertising does Yellow Cab use?

Yellow cab top advertising produces high impressions, and taxi television advertising is a relatively new format that breaks through the mold to reach passengers in a captive setting. Taxi TV ads are great for delivering a :15, :30 or :60 spot to people on the go.

What’s the purpose of a taxi top ad?

Taxi top advertisement reaches literally all types of demographics. It can be used to differentiate a product or service and make a daily impact on the market. Colorful and vivid adverts that are set upon the yellow color of the taxi body grab attention and command maximum readability. Here is more about these advertisements and design.

How much does a taxi advertising spot cost?

:15 spot: range of $5,000 – $30,000 for entire taxi fleet per 4 week period. :30 spot: range of $7,000 – $35,000 for entire taxi fleet per 4 week period. :60 spot: range of $9,000 – $65,000 for entire taxi fleet per 4 week period.