What market segment does PlayStation target?

Demographics. Sony Playstation targets males between the ages of 17 and 40. They target males who have just exited the state of being under a gatekeeper and have more freedoms then children and teenagers.

How does PlayStation segment the market?

Sony uses segmentation approach as their general strategy to reach targeted customers. Sony aims on psychographic and demographic variables. The psychographic segmentation is one which uses people lifestyle, activities, interests, personal attributes and motives. Learn more about how Statista can support your business.

What type of segmentation is psychographic?

Psychographic segmentation is defined as a market segmentation technique where groups are formed according to psychological traits that influence consumption habits drawn from people’s lifestyle and preferences. It is mainly conducted on the basis of “how” people think and “what” do they aspire their life to be.

How was the PS2 marketed?

As seen in (Appendix 3 & 4) the PS2 is subject to a push strategy through retailers. These advertisements came from the national press and offer a sales promotion. These are direct response advertisements and serve to move awareness directly to action (purchase).

What do you mean by psychographics?

Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviors.

What is Sony’s target market?

Target Audience: The target audience was affluent consumer electronics shoppers nationwide. Creative Strategy: SONY’s visually stunning creative was adapted to provide Amazon customers an immersive showroom-like experience with the SONY 4K TV’s cinematic clarity and sound.

What are examples of psychographics?

5 examples of psychographic characteristics

  • Personalities. Personality describes the collection of traits that someone consistently exhibits over time, as commonly assessed through a 5-Factor Model.
  • Lifestyles.
  • Interests.
  • Opinions, attitudes, and beliefs.
  • Values.

What made the PS2 so successful?

The key reason the PS2 was so successful was due to Sony’s ability to initially brand it as the console of the future — and when everyone eventually found out that the PS2’s technical abilities were grossly overhyped post-launch — the ability to transition and brand the console as the gaming destination for adults.

Why did the PS2 last so long?

The company has confirmed to the Guardian that after 12 years and 150m units sold worldwide, making it the most successful home games machine of all time, all PS2 production has ended worldwide. Its success was down to three factors: cunning design, excellent games and great timing.

How is psychographic segmentation used in PlayStation marketing?

Use of psychographic segmentation will result in customers’ grouping according to their lifestyles, interests, attitudes, values and traits. Playstation can combine the different segmentation strategies for more specific targeting as explained in the next section. Looking for help with Essay on Marketing Strategy Of Playstation?

What are the geographic segments of PlayStation 4?

Marketing segmentation plays a key role in the marketing strategy of the successful sales of the PS4 within it’s recent launch. According to Sony, the main geographic segments of the PlayStation 4 consist of the Northern America market, the Japanese market and the European market.

What are the segmentation variables for PlayStation 2?

The market segmentation variables for PS2 can be seen to take elements from a number of bases of segmentation. This data has been assumed from the UK gamer profile shown in (appendix 2) and is as follows: From the data shown in appendix 2 it can be seen that demographic aspects such as age and gender can not be sufficiently targeted.

What are the demographics of the PlayStation 4?

However today Sony’s demographic segmentation consists of a broad demographic including both female and male gamers of all ages and is prominent in the mainstream media. Since the PS4 has games for all ages and all interests it virtually appeals to a wide assortment of consumers.