What did the Ice Bucket Challenge represent?
The ice bucket challenge began in 2014 when professional golfer Chris Kennedy challenged his wife’s cousin Jeanette Senerchia, whose husband has motor neuron disease, also known as Amyotrophic Lateral Sclerosis (ALS) and Lou Gehrig’s disease after the New York Yankees great who suffered from it.
What were the results of the Ice Bucket Challenge?
The $115 million in donations raised through the 2014 ALS Ice Bucket Challenge spurred a massive increase in The ALS Association’s capacity to invest in promising research, the development of assistive technologies, and increased access to care and services for people with ALS.
What was the Ice Bucket Challenge marketing strategy?
The Ice Bucket Challenge uses two calls to actions, 1) dump a bucket of ice over your head and pay $10 to the cause, or don’t and pay $100, and 2) Nominate other friends to keep the challenge going. Think about the end goal in your campaign. Whatever it is, that should be what you center your call-to-action around.
How did the Ice Bucket Challenge work?
A person is filmed as a bucket of water and ice is dumped over the individual’s head. The individual then nominates a minimum of three people to do the same thing, having only a 24-hour time frame to complete the challenge and make a donation to the Amyotrophic Lateral Sclerosis Association.
What famous people did the Ice Bucket Challenge?
The viral campaign involved high-profile names, including Kim Kardashian, Benedict Cumberbatch, Matt Damon and Victoria Beckham, allowing themselves to be covered in an icy bucket of water to raise money for motor neurone disease. In a month, the challenge raised more than $115m (£88m).
Where did the money go from the Ice Bucket Challenge?
While local chapters got a significant share of the money, and spent it largely on support for the patients they serve, most of the money — $80 million — went to research.
Was the ice bucket challenge PR?
Between July 29 to August 28, the ALS Association raised $98.2 million compared to just $2.7 million the year before. …
What is ALS syndrome?
Amyotrophic lateral sclerosis (ALS) is a rare neurological disease that primarily affects the nerve cells (neurons) responsible for controlling voluntary muscle movement (those muscles we choose to move). Voluntary muscles produce movements like chewing, walking, and talking.
What famous people did the ice bucket challenge?
Was the ice bucket challenge successful?
Simply put, the ALS Ice Bucket Challenge has been an epic success. How successful? In the previous year — 2013 — during the same period, the ALS association raised $2.6 million. So far, the Ice Bucket Challenged has raised more than $100 million.
Who joined the Ice Bucket Challenge?
Pete Frates, A Driving Force Behind The Viral Ice Bucket Challenge, Dies At 34. Pete Frates, (seated, center) participates in the Ice Bucket Challenge with Massachusetts Gov. Charlie Baker to raise money for ALS research at the Statehouse in Boston in 2015.
What lessons can a nonprofit public relations manager learn from the ice bucket challenge?
5 lessons in PR from the ice bucket challenge
- Social media matters but know your audience. For social media to matter, there needs to be a purpose and it needs to find the right audience.
- Video integrated with social media is important.
- Content matters.
- Gimmicks still work, because we remember them.
- Make it personal.