How much does a press tour cost?
And if hiring a spokesperson for your SMT, rates can range anywhere from $5,000 well into six figures if hiring a well-known celebrity. For a estimate of the cost of a Satellite Media Tour based your unique goals, contact us today.
How does a satellite media tour work?
A satellite media tour is a series of TV, radio and online interviews conducted in a single day from a single location. It allows your spokesperson to be interviewed by multiple outlets around the country without the expense of traveling to each market. Interviews are typically booked in 5-10 minute windows.
Why do satellite media tours?
Satellite Media Tours (SMTs) are a PR technique used to connect brands with consumers by conducting a series of television, radio and online interviews. While stations are in control of conducting the interviews, suggested messaging and questions are provided to each producer prior to the SMT.
What is a radio media tour?
A Radio Media Tour (or RMT) is a series of pre-arranged, back-to-back, 10-15 minute interviews between your spokesperson and 15-20 targeted radio stations. RMTs are efficient, cost-effective ways to get optimal radio exposure for your message.
What is an SMT PR?
A Satellite Media Tour (SMT) is a broadcast PR tactic utilized by public relations agencies, corporate communications departments and non-profit organizations to efficiently share key messages through a series of back-to-back interviews within a given time window in a single morning or day.
How do you plan a media tour?
Planning a Press Tour
- Determine your audience. Determine the appropriate audience(s) for your announcement.
- Give yourself two weeks.
- Pitch in tiers.
- Pick up the phone.
- Schedule smart.
- Supply a briefing book.
- Know where you are going.
- Introduce your client.
What is a SMT in PR?
What is SMT in social media?
SMT means “Simultaneous Multi-Threading” or “Sucking My Teeth.”
What are the advantages of a satellite media tour What is the format of such a tour?
Satellite media tours do not only a give you an ability to reach a large swath of the country, but also deliver specific messages to each market. It’s a critical advantage in establishing the leadership of your brand to deliver customized, market specific content that resonates with viewers.
What happens on a press tour?
The press tour is a funny sort of crucible for an actor. Its primary purpose, of course, is to sell a movie to the press, and by proxy to audiences. Crack a few jokes, relate a couple of funny or horrifying or otherwise bizarre stories from the set, repeat ad nauseum.
What is a press tour?
A media tour is a series of face-to-face meetings between individuals, such as company executives and political candidates, and news media outlets. They are designed to build relationships with news media and generate news coverage for company or campaign activities.
What does SM mean?
Online, SM, or sm, can stand for so much (e.g, I love you sm). It’s hard to track down the first instances of these types of acronyms, but SM likely took off in the 1990s and 2000s with the rise of texting, chatrooms, forums, and social media.